Articles
3/13/2025
10 minutes

Chapter 7 - Talk (Test) Data to Me

Written by
David Brooks
Table of contents

"Why did the test data get promoted? It had great test cases!"

After exploring the foundations of test case design, it’s important to address one crucial factor in the success of your testing efforts: test data. Without the right data, even the best-designed tests can prove inaccurate or fail to uncover critical issues. What’s more, managing test data is especially challenging in a complex environment like Salesforce, where the relationships between records, security settings, and workflows are distinctly intertwined.

That’s why test data management (TDM) is a vital component of any Salesforce testing strategy. Proper management of test data ensures that tests are not only reliable and repeatable, but also reflect real-world scenarios without compromising data privacy.

In this chapter, we’ll explore why test data management is crucial, how to generate and use test data effectively, and how to ensure that customer privacy is protected.

But first, let’s review how data is structured and stored within Salesforce.

The Data Detective's Playbook: Why Test Data Management Matters

Imagine you're a detective, and your mission is to uncover every potential glitch, bug, and surprise in your Salesforce system. Your most indispensable tool isn’t a magnifying glass, but something far more powerful: strategic test data.

As with other CRMs, testing in Salesforce environments relies heavily on data—whether it’s records, configurations, or customer information. However, using production data directly can expose sensitive information and violate privacy regulations.

Test Data Management (TDM) offers a framework for creating, storing, and managing test data in a way that is both realistic and compliant. Think of it as the backstage crew that ensures your Salesforce performance goes off without a hitch. It's like having a digital understudy who knows every line, every cue, and every potential plot twist before the main actor even steps on stage. TDM transforms testing from a game of chance to a precision-engineered strategy, ensuring your Salesforce implementation performs flawlessly under the bright lights of real-world scenarios.

Four reasons why TDM is essential

  1. Accuracy in Testing: Without relevant data, tests may pass in controlled environments but fail in production. Testing with representative data ensures that all business processes, workflows, and integrations are accurately validated.
  2. Compliance with Privacy Laws: Using real customer data in testing environments risks violating data privacy regulations like GDPR, CCPA, or HIPAA. TDM allows testers to work with realistic data while ensuring compliance.
  3. Reusability and Efficiency: Deploying a structured approach to test data makes it easier to reuse data across multiple test cycles, saving time and effort.
  4. Consistency in Automated Tests: Automated tests often fail if data conditions change unexpectedly. Good TDM ensures that data is consistent, predictable, and sufficient for all test scenarios.

By generating representative data, you're not just avoiding production pitfalls; you're creating a bulletproof testing environment that respects privacy regulations, maximizes efficiency, and provides the consistency your automated tests desperately crave.

But TDM isn't just about ticking a list of technical boxes. Let’s take a look at how you can craft your testing arsenal.

Data Generation

  • Synthetic Data: Imagine generating data that's so realistic, it could pass for the real thing. Synthetic data lets you create large volumes of test records with complete control. It's like having a data cloning machine that respects privacy laws. This is data generated artificially but designed to mimic production data. It can be used when there is a need for large volumes of test data or when you want complete control over the data.
  • Anonymized Data: Take your production data, strip away personally identifiable information, and voila! You've got a dataset that maintains structural integrity while keeping sensitive details under wraps. Production data that is scrubbed of all personally identifiable information (PII) while retaining its structure and realism. This is useful when production data needs to be reused but must comply with privacy regulations.
  • Masked Data: Another form of data privacy where sensitive fields (like names, emails, or phone numbers) are replaced with dummy data that looks realistic but doesn’t violate privacy. Masking ensures that the data’s structure and distribution remain similar to production.


Then, there’s data subsetting. This involves taking a smaller, relevant portion of production data for testing purposes, ensuring that only the necessary data is used for specific test cases without exposing sensitive information

Finally, regularly refreshing test data to reflect changes in production environments. This ensures that test cases remain relevant, especially when testing new features or updates.

In Salesforce, as with other CRM platforms, test data management involves preparing and using data specifically for testing purposes.

Data Generation That Powers Testing Excellence

Picture this: You're developing a new customer registration form. Before going live, you want to stress-test every possible scenario.

Will it handle…

  • …A customer typing their email with randomly capitalized letters?
  • …Someone with an unusually long name?
  • …International characters in contact information?


This is where test data comes in handy. Your test data is the rehearsal space for this digital performance.

To test your customer registration form, you'll need sample data that resembles real customer information. For instance, you might create test records with names, email addresses, and phone numbers. 

In other CRMs, you might typically use built-in import wizards or even CSV uploads to import test data. But in Salesforce, you can use tools like Data Loader to place this data into a sandbox environment that mimics your Salesforce setup without affecting real customer data.

How to Generate Test Data

Test data generation is like being a digital alchemist—transforming raw information into testing gold without breaking any privacy laws. You're essentially creating a mirror world of your production environment, where every record tells a story but reveals nothing sensitive. 

But remember, this isn't about blindly copying data; Salesforce Sandboxes are your experimental laboratories, offering a safe environment to craft test scenarios that are as close to reality as possible.

Using Salesforce Sandbox Environments

  • Salesforce Sandboxes provide a copy of your production environment, allowing you to generate test data that mirrors real-world scenarios.
  • However, exercise caution when using Full or Partial Copy Sandboxes as they may contain sensitive data. This data should be anonymized or masked before running tests.

Creating Synthetic Test Data

  • Tools like Data Loader can be used to create synthetic test records that reflect real-world data structures.
  • Other third-party tools can generate data that conforms to your Salesforce schema.
  • AI solutions can also generate data. Copado’s TestAgent has over a decade of DevOps expertise baked into its algorithm - enabling you to ask the TestAgent to rapidly generate test data.

Cloning Production Data with Anonymization

  • Use data anonymization tools such as DataMask by Salesforce or other third-party solutions to anonymize sensitive data when copying production data to a test environment.
  • These tools will redact sensitive fields while preserving the structure of the data, so test cases remain accurate and realistic.

How to Ensure Representative Data Without Violating Privacy

In the world of Salesforce testing, we're about to become data privacy ninja warriors. Our mission: craft test data that's as close to the real world as possible, while keeping sensitive information under lock and key. It's time to learn how to ensure your test data is representative, compliant, and ready to uncover every potential system vulnerability—without risking a single customer's personal information.

  1. Data Anonymization and Masking: Use masking and anonymization techniques on any PII. For example, names can be replaced with placeholders, and contact details can be substituted with random but realistic values. These approaches maintain the integrity of the data (so tests remain meaningful) while ensuring that sensitive information is not exposed.
  1. Compliance with Privacy Regulations: Make sure you comply with data privacy regulations such as GDPR and CCPA by following best practices for handling personal data in test environments. Ensure that customer consent policies are respected, and document your processes for anonymizing and securing test data to be audit-ready.
  1. Using Salesforce Shield Encryption: For organizations that require high levels of data security, Salesforce Shield provides encryption at rest and can be used to secure sensitive data fields even in test environments.
  1. Sharing and Visibility: Learn about Salesforce's sharing model, including sharing rules, role hierarchy, profiles, and permission sets.

Managing Test Data: From Mess to Masterpiece

As development progresses, you might need to update or refresh your test data as features are amended or introduced.

Let’s pause for a moment to point out a distinction in data residency. Some data lives in your test environment as Salesforce data records. Other data is injected into your tests through variables in your testing tool. So, there are two sources of data to manage. Keep this in mind as you are creating your plan for test data management.

As we transition from creating test data to managing it effectively, we enter a critical phase of the testing lifecycle. Test data management isn't just about generating records—it's about implementing a systematic approach that ensures your test environment remains accurate, efficient, and compliant.

The challenges of test data management are complex: maintaining data relevance, preventing data bloat, and ensuring consistent performance across multiple test cycles. Combinatorial testing is instrumental in identifying flaws within applications by testing various combinations of inputs.

However, it does not inherently address the challenge of creating diverse and sufficient test data sets. Designing test cases that comprehensively cover software logic requires significant effort, experience, and skill. Manual creation of test data often falls short in covering all potential edge cases and scenarios.

By adopting a structured approach to test data management, organizations can significantly improve their testing efficiency, reduce risks, and create a more robust testing environment. 

Common Challenges in Test Data Management and How to Overcome Them

  • Data Overlap: It can be easy to end up with conflicting or overlapping test data, which can lead to test failures. To avoid this, manage test data centrally and allocate specific datasets for specific tests.
  • Lack of Realism in Synthetic Data: Test data that is too simple or unrealistic may not expose issues that would arise in production. Balance synthetic data with anonymized production data for accurate testing.
  • Test Data Bloat: Over time, test environments can accumulate large amounts of unnecessary data, slowing down performance. Implement regular data cleanup routines to keep environments efficient.

    In the realm of test automation, managing test data effectively is crucial for ensuring comprehensive test coverage and accurate validation of software functionality. One of the primary challenges faced is the need for diverse and well-structured test data, covering both valid and invalid scenarios across various data types such as email addresses, IBAN bank account numbers, and social security numbers.

    Let’s explore how to transform your test data from a static resource into a dynamic, controlled testing asset that supports comprehensive Salesforce quality assurance efforts.

    Key focus areas should include:
  • Establishing clear data maintenance processes
  • Implementing efficient data refresh strategies
  • Maintaining data quality and representativeness
  • Addressing common challenges in test data management

Best Practices for Managing Test Data

1. Plan Early for Test Data: As part of the test planning process, identify what data is required for each test case. This ensures that relevant, high-quality test data is available when needed.

2. Use Dedicated Test Data Environments: Utilize Salesforce’s Sandboxes specifically designed for testing, such as Developer or Developer Pro Sandboxes for development and testing.

3. Establish a Clear Process for Data Maintenance: Ensure there is a consistent process for maintaining and updating test data to reflect changes in your Salesforce environment.

4. Leverage Automated Data Management Tools: Tools such as Copado can help automate the generation, anonymization, and management of test data, making the process easier and more secure.

Automated Test Data Generation with Copado Robotic Testing

Copado Robotic Testing addresses these challenges with a unique test data generation capability that automates the creation of data for common test patterns. This capability simplifies the process of generating test data for complex data types like email addresses and IBAN numbers. The algorithm deployed by Copado Robotic Testing adopts a systematic analysis approach akin to a "boundary value analyzer" tailored to arbitrary data patterns.

Key Features of Copado Robotic Testing Test Data Generation:


Systematic Analysis Approach:

  1. Instead of random generation, Copado Robotic Testing systematically identifies and generates test data to cover crucial ‘corner cases’ of data patterns. This ensures thorough verification during the quality assurance process.

Usage of QWords with Test Data Modifiers:

  1. Test data generation is facilitated through QWords equipped with predefined test data modifiers. These modifiers trigger Copado Robotic Testing's proprietary algorithm to generate comprehensive data variants for the test cases for each specified pattern.

Coverage of Corner Cases:

  1. For instance, when testing email validation functionality, using a predefined modifier like VALID_EMAIL_ADDRESS instructs Copado Robotic Testing to generate test cases encompassing all valid email address variations. Each generated test case validates a unique feature or corner case of the email address pattern.

Handling Invalid Test Data:

  1. Copado Robotic Testing extends its capabilities to include negative and invalid test data scenarios. Test cases prefixed with INVALID_EMAIL_ADDRESS ensure that the application gracefully handles wrongly formatted email addresses, validating its resilience against potential input errors.

Practical Application Example

Consider a scenario where you need to verify that a form accepts valid email addresses and displays the message "Valid email address provided." A corresponding test case using Copado Robotic Testing's approach might look like this:

*** Test Cases ***
Verify Email Validation
    [Tags]        testgen
    TypeText      Email    VALID_EMAIL_ADDRESS
    VerifyText    Valid email address provided


In this example:

  • The VALID_EMAIL_ADDRESS modifier triggers Copado Robotic Testing to generate a series of test cases, each containing a valid email address variation.
  • Each generated test case verifies a distinct aspect or corner case of the email validation functionality, ensuring comprehensive coverage.

Generative AI does a great job of generating consistent synthetic data. By leveraging Copado Robotic Testing's automated test data generation capabilities, teams can streamline the creation of test cases and ensure robust test coverage across various data types and scenarios. This approach not only enhances the efficiency of test automation but also improves the reliability and accuracy of software testing outcomes, ultimately contributing to the overall quality of the software product.

Conclusion: From Testing To Production

So, we’ve looked at everything from test data generation to management. But as any developer knows, production can throw up entirely new challenges of its own - often in the most unexpected way.

Imagine you’re preparing to release a new Salesforce feature. You’ve set up automated tests, and everything seems to be going well—until you launch, and suddenly the system starts throwing errors. What happened? You tested against clean, perfect data, but in production, your real customers had messy, complex profiles.

The lesson? Test like you’re in production. Use representative data, handle it responsibly, and you’ll sleep better at night knowing your tests are catching the real-world issues before they hit your customers.

Test data management is the secret sauce that makes your Salesforce testing both realistic and reliable. By generating or selecting test data that mirrors production without exposing sensitive information, you can ensure your tests are meaningful while staying compliant with privacy regulations. Whether you’re scrambling data, creating synthetic records, or pulling real subsets, your test data should be structured, consistent, and well-maintained to avoid common pitfalls. Remember, testing is only as good as the data behind it, so treat your test data like gold!

Now that we’ve mastered the art of managing test data, it’s time to look at how we bring it all together. Your testing strategy is the blueprint that guides when and how to test, ensuring you’re catching issues at the right time and with the right tools.

In the next chapter, we’ll explore how to develop a robust testing strategy for Salesforce that balances manual and automated efforts, aligns with your business goals, and keeps pace with Salesforce’s rapid development cycles. Together, let’s map out the path to successful, scalable testing!

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About The Author

SVP Evangelism

I am serial entrepreneur who has worked at 6 startups with 3 successful exits over the past 34 years in the valley.

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