Articles
3/27/2025
10 minutes

Chapter 8: Salesforce Testing Strategy

Written by
Team Copado
Table of contents

The Quality Mindset

Effective testing is about more than just finding and squashing bugs—it ensures business continuity, enhances user satisfaction, and greatly strengthens the reliability of your software. Without it, minor issues can cause major disruptions further down the line. As we explored in Chapter 7, testing isn’t just a process. It also requires a quality mindset.

To implement this mindset throughout the development pipeline, you must adopt a holistic approach. Testing is not only a shared responsibility, but an opportunity for engineers from all areas of expertise to bring their wisdom to bear on the project. Test managers should therefore not only ensure that quality is the name of the game during testing; they should also actively advocate for it as a part of wider team culture.

Adopting a structured approach is essential to doing this. Your goal should be to establish a shared language of quality, one which encourages knowledge sharing, collaboration, and best practices. Rather than imposing change, involve your team in shaping it. 

One way of achieving this is through an interactive Quality Workshop.

Steps towards building a Quality-First Culture

  • Survey the team: Ask them what quality means to them, their current testing responsibilities, and how they believe accountability could be improved
  • Analyze & discuss findings: Summarise the survey results in order to align on key principles, expectations, and responsibilities
  • Define best practices: Establish clear guidelines and quality thresholds for testing and collaboration
  • Ensure leadership buy-in: Support from the top-down is essential to permanently integrate the quality mindset into your culture.

Ultimately, you need to reach a stage where testing becomes continuous prior to deployment. So, by setting a strong cultural foundation for quality, your team can achieve this and eventually create exceptional software—without unnecessary obstacles.

Team Dynamics and Roles in Salesforce Testing

Before you begin putting together your testing strategy, you have to think about your team. A typical Salesforce testing team is a carefully orchestrated group of professionals, each bringing unique skills:

Test Lead/Manager

  1. Develops and implements overall testing strategy
  2. Coordinates between enterprise stakeholders and technical teams
  3. Defines test scope, timelines, and resource allocation
  4. Example: At a global insurance company, the Test Lead might oversee testing for a complex claims management system built on Salesforce, ensuring alignment with regulatory requirements and business processes.

Business Analyst

  1. Translates business requirements into testable scenarios
  2. Creates detailed test cases that reflect real-world user interactions
  3. Bridges communication between technical team and business users
  4. Example: In a telecommunications company, a Business Analyst might develop test scenarios for a new customer service flow that integrates billing, support tickets, and account management.

Manual Testers

  1. Execute detailed test scripts
  2. Perform exploratory testing
  3. Validate user experience and interface functionality
  4. Example: A healthcare provider's manual tester might thoroughly check a patient management system, ensuring that sensitive information is displayed correctly and workflows are intuitive.

Automation Test Engineers

  1. Develop and maintain automated test scripts
  2. Use tools like Selenium, Copado, or Salesforce's built-in testing frameworks
  3. Create repeatable, efficient testing processes
  4. Example: An e-commerce company might have an Automation Engineer creating scripts to test complex quote-to-cash processes across multiple Salesforce orgs.

Your team is essential to delivering quality testing—so make sure you regularly revisit your findings from the Quality Workshop as you formulate your test strategy with the rest of the team.

With all this in mind, let’s explore effective testing strategies—and how you can best integrate them into your workflow.

How to Define an Effective Test Strategy for Salesforce

What is a Test Strategy?

A test strategy outlines the general approach, principles, and major objectives of the testing process at a top level. It provides a framework and defines the testing approach for either the entire organization or project. 

Every test strategy is unique, but there are a few common methodological questions which every strategy needs to answer.

  • How are test cases and test data defined and stored? 
  • Which tests will be manual and which will be automated
  • How are test results reported? 
  • What is the flow and entry/exit criteria from lower level tests to higher level tests?

However, as we’ll see, the levels of complexity you’ll face differ greatly based on your project or your choice of CRM. 

The Salesforce Testing Landscape: More Than Just Clicking Buttons

Imagine a large financial services company implementing a complex Salesforce solution that touches every aspect of their customer relationship management. The stakes are high: a single overlooked bug could mean millions in potential revenue loss or compliance risks. This is why a strategic, comprehensive testing approach is absolutely critical.

Testing is a critical element of any DevOps implementation - but especially on Salesforce. While the majority of applications typically require rigorous programmatic testing and version control, Salesforce’s combination of declarative (low-code) and programmatic (Apex, Lightning, etc) development can complicate your testing strategy. In practice, what this means is that your testing must not only cover all written code, but Salesforce-specific workflows, validation rules, process builders and more. 

Additionally, there are a number of peculiarities within Salesforce which can challenge attempts to make your testing strategy scalable. For example, Salesforce’s strict governor limits on CPU time and query rows means that your testing strategy must be much more performance-conscious; Salesforce’s multi-tenancy data sharing means security testing is much more granular; plus frequent UI updates calls for resilient UI automation capable of adapting to updates.

In other words, the quality of life tools and ease of development that Salesforce offers comes with a price, and that’s the need to adopt a hybrid approach to testing.

Testing Approach: A Multilayered Strategy

A well-structured testing flow ensures that your Salesforce application is validated at every stage of development. It’s important to understand how these tests are organized and executed at various stages of the development lifecycle. This brings us to testing levels. Testing levels define where and when different types of tests occur, ensuring that issues are caught early and business processes are validated thoroughly.

Outcomes and Success Metrics

A successful testing strategy is not just about finding and fixing bugs—it's about achieving tangible outcomes that drive the overall success of your project. By measuring the right success metrics, you can assess how well your strategy is working and ensure that it delivers value at every stage of development. These outcomes not only improve the quality of the software but also enhance the user experience, reduce risks, and accelerate the pace of innovation.

A well-rounded Salesforce testing strategy leads to:

  • Reduced implementation risk: Fewer bugs and smoother deployments.
  • Improved user adoption: A reliable system that users trust and want to use.
  • Minimized post-deployment issues: Catching problems early means less firefighting after go-live.
  • Enhanced system reliability: A stable Salesforce environment, even under pressure.
  • Faster time-to-market for new features: New updates and functionality reach users faster.

These metrics will help you track progress, identify areas for improvement, and ensure that your testing efforts contribute to the overall success of your project.

Levels of Salesforce testing

Unit Testing (Code-Level): Focus on testing individual Apex classes, triggers, and methods. Ensure code is ready for testing with proper test data.

Integration Testing (System Harmony): Verify how different components (both within Salesforce and external systems) work together.

System Testing (Application Validation): Validate the entire Salesforce application from start to finish in a production-like environment.

End-to-End Testing (Business Process Validation): Verify complete business workflows that span multiple systems to ensure seamless operation across all components.

Test Case Development

Test cases are the foundation of any testing process. These outline the specific actions, inputs, and expected results needed in order to validate your Salesforce application.

Aim to author test cases with details such as actions, inputs, and expected outcomes. Each test case should focus on different features, such as UX functionality, the harmony of integrations, performance, and more. 

Key Focus Areas for Test Cases:

  • Functionality: Do buttons, fields, and automations work as expected? For instance, does a “Save” button correctly store the Opportunity record?
  • User Interface (UI): Is the layout clean and user-friendly? Are picklists and form fields aligned, and do pages render correctly?
  • Integrations: Are external systems (like Marketing Cloud, ERP tools, or payment gateways) exchanging data properly with Salesforce?
  • Performance: Is the system responsive when handling large datasets or concurrent users?

Types of test cases

Salesforce Test Classes

Use Apex test classes to validate triggers, controllers, and batch jobs. These are crucial for maintaining code coverage and meeting Salesforce deployment requirements.

  • Example: Writing a test class to ensure a trigger updates a related Contact when the Account is modified.

Test Scripts

Automate user interface (UI) tests using open source tools or enterprise solutions such as Copado Robotic Testing to reduce manual effort for repetitive tasks.

  • Example: Validating that the Opportunity stage progresses as expected when certain fields are updated.

Test Plans

For scenarios requiring human judgment or exploratory testing, document steps in tools like Copado CICD, Jira, TestRail, or even Excel.

  • Example: Checking that a user profile has the correct access to Salesforce Lightning components.

Manual vs. Automated Testing: What to Automate in Salesforce

Automated and manual testing are both critical to building successful Salesforce applications. If you’re working on large, complex Salesforce implementations, then automation is absolutely key to scalability, with automated testing tools playing a vital role in maintaining functionality and ensuring consistency. 

Third-party tools can prove hugely helpful in reducing repetitive manual test work for your team and achieving regular deployments. These can free up your team to spend more time on manually testing parts of the application which require human judgement and discretion, such as UX or more complex workflows.

To maximize testing efficiency, it’s important to decide which tests to automate and which to perform manually. Let’s break it down:

Automated Tests (Repetitive & Critical)

  • Automate high-volume, repetitive, and regression test scenarios where outcomes are predictable.
  • Example: Every time a new Salesforce release rolls out, automate validation of key functionalities like Opportunity creation, email alerts, or field updates to catch any regressions.

Manual Tests (Human Judgment)

  • Use manual testing for complex or exploratory scenarios requiring creativity and critical thinking.
  • Example: When testing a new Salesforce Flow, a manual tester might identify unexpected edge cases or usability issues that automation would miss.

Best Practice: Start with manual testing for new features and processes, then automate stable test cases for ongoing validation using AI-powered tools.

Case study: Real-World Testing Strategy

The classic approach we used in QA consulting to optimize the impact and resource consumption of testing followed a structured process. Here's how it worked in detail:

Step-by-Step Breakdown:

1. Initial Smoke Test

Whenever there is a new release candidate, the first step is to:

  • Trigger an automated smoke test: The purpose of the smoke test is to quickly verify that the release is fundamentally stable. It checks for critical issues that would prevent further testing, ensuring the release isn't fundamentally flawed.

Timeframe: This typically takes about 20-60 minutes.

2. Parallel Testing Paths

Once the smoke test passes, we proceed with two parallel testing activities:

2a. Automated Regression Test

  • Trigger an automated regression test: This ensures that the existing functionality continues to work as expected. The goal is to catch any regressions introduced by the new changes.

Timeframe: This process usually takes about 60-240 minutes.

2b. Exploratory Testing 

  • Engage professional testers: They perform exploratory testing on the new functionality. This involves creatively testing new features to uncover unexpected issues that automated tests might miss.

Timeframe: This activity is generally completed in less time than the automated regression tests.

3. In-Depth Manual Testing and Regression Suite Augmentation

If both the exploratory testing and automated regression testing do not reveal any major issues, we move to the next steps:

3a. Plan-Based Manual Regression Tests

  • Engage manual testers: Often business users or cost-effective resources are tasked with executing detailed, plan-based regression tests. These are tests that have not yet been automated, covering edge cases or less frequently used functionalities.

Timeframe: This step usually takes about 1-2 days.

3b. Augmenting the Regression Suites

  • Professional testers update the regression suites: Based on the findings from the exploratory testing, testers may (1) create new automation scripts to cover new test cases or (2) write additional manual regression test cases if automation is difficult.

Timeframe: This typically takes the rest of the sprint or less.

Strategy Goals

The entire strategy is designed with three primary goals in mind:

  1. Provide Fast Feedback: Quickly identify major issues early in the release process.
  2. Prevent Redundant Manual Work: Use automation to handle repetitive testing tasks, freeing up manual testers for more complex scenarios.
  3. Increase Degree of Automation: Continuously enhance the test automation coverage to improve efficiency and reduce manual effort over time.

Time and Effort Summary

  • Initial Smoke Test: 20-60 minutes
  • Automated Regression Test: 60-240 minutes
  • Exploratory Testing: Less time than the automated regression tests
  • Plan-Based Manual Regression Tests: 1-2 days
  • Regression Suite Augmentation: Remainder of the sprint or less

By following this structured approach, we ensured that each phase of testing was efficiently managed, providing a balance between automated and manual testing to maximize resource utilization and impact.

Test Results Reporting

Reporting test results effectively ensures that everyone—from developers to stakeholders—has visibility into the testing progress and outcome. This will be key to creating a positive feedback loop throughout your entire DevOps process.

Automated Test Results

  • Integrate automated tests into CI/CD pipelines using tools like Copado. Results can be displayed on dashboards showing pass/fail rates, test coverage, and trends.
  • Example: A dashboard highlights that 90% of Apex test classes passed during deployment. This gives confidence that the code is production-ready.
  • TestAgent's AI-driven analytics turn test results into actionable intelligence, automatically identifying patterns, predicting potential failures, and self-healing broken tests
  • Example: When a Salesforce Lightning component update changes a button's location, TestAgent analyze the failed test and provides detailed analytics on the impact across your test suite.

Manual Test Results

  • Log manual testing results in your Copado User Story which will be automatically synced with Jira if you have set this up.
  • Example: A tester identifies that a custom Visualforce page throws an error for a specific user role and logs the defect in Jira for the development team.

Advanced Testing Considerations

As software becomes increasingly complex and user demands grow, advanced testing considerations are crucial for ensuring your application performs well under various conditions. These tests go beyond basic functionality, focusing on areas like system performance, security, and continuous testing to ensure that your application is both robust and compliant. By addressing these advanced aspects, you help ensure the application’s stability, security, and ongoing reliability.

Performance and Load Testing

  • Simulate concurrent user scenarios
  • Test system response times
  • Validate performance during peak business hours

Security Testing

  • Validate user access controls
  • Test data visibility rules
  • Ensure compliance with industry regulations (GDPR, HIPAA)

Continuous Testing Approach

  • Implement CI/CD pipelines
  • Automate regression testing
  • Ensure continuous feedback loops and Foster collaboration between teams

By including these areas, you ensure not only that your software is functional but also scalable, secure, and ready for the demands of real-world use. 

Emerging Trends in Salesforce Testing

  • AI-assisted testing
  • Increased focus on user experience testing
  • More sophisticated test automation tools
  • Greater emphasis on security and compliance testing

As technology evolves, so too must your testing strategy. Emerging trends like AI-assisted testing are transforming how we identify and resolve issues, making testing more efficient and insightful. 

The growing focus on user experience (UX) testing ensures that your application not only works well but also delights your users. Sophisticated automation tools are enabling faster, more comprehensive testing, allowing you to catch issues early and reduce manual effort. 

Additionally, with an increasing emphasis on security and compliance, it's essential to incorporate these considerations into your strategy to protect both your users and your business. 

Embracing these trends will keep your testing approach ahead of the curve, ensuring that you deliver high-quality, secure, and user-friendly applications.

From Test Strategy to Test Plan

Once you’ve developed your test strategy, it’s time to start putting it into action using your test plan. 

A well-documented test plan ensures that no stone is left unturned in your Salesforce testing process. By leveraging AI, this plan can be automatically generated using the outline provided, ensuring clear expectations, aligning the team, and offering a systematic approach to validating critical business processes. AI can help streamline test planning, accelerating the process and ensuring all key areas are addressed.

In practice, a test plan is a detailed, granular document describing the specific test cases, schedules, resources, and activities for a particular project or release. It focuses on the execution of the testing process, specifying how the strategy will be implemented. For someone new to testing, a test plan helps approach testing in a step-by-step manner. It ensures focus on key functionalities and helps avoid wasting time on areas out of scope.

1. Introduction

  • Purpose: Explain the purpose of the test plan.
  • Scope: Define the scope of testing activities.
  • Objectives: State the goals and objectives of testing.

2. Test Items

  • Features to be Tested: List the software features and functionalities that will be tested.
  • Features Not to be Tested: List the features and functionalities that are out of scope for testing.

3. Test Strategy

  • Testing Levels: Describe the different levels of testing (unit, integration, system, acceptance).
  • Testing Types: Detail the types of testing to be performed (functional, performance, security, usability).
  • Testing Approach: Outline the overall approach to testing, including techniques and methods to be used.

4. Test Environment

  • Hardware: Specify the hardware required for testing.
  • Software: List the software, including operating systems, databases, and tools needed.
  • Network Configurations: Describe the network setup required for testing.

5. Test Schedule

  • Milestones: Outline key milestones and deliverables.
  • Timelines: Provide a timeline for testing activities.

6. Test Resources

  • Roles and Responsibilities: Define the roles and responsibilities of the testing team members.
  • Tools: List the tools and software required for testing.

7. Test Deliverables

  • Documents: List all the documents to be produced during the testing process (test cases, test scripts, test reports).
  • Metrics: Define the metrics to be collected and reported.

8. Test Execution

  • Entry Criteria: Define the conditions that must be met to begin testing.
  • Exit Criteria: Specify the conditions that must be met to conclude testing.
  • Test Case Execution: Describe the process for executing test cases and logging results.

9. Defect Management

  • Defect Reporting: Outline the process for reporting and tracking defects.
  • Defect Lifecycle: Describe the lifecycle of a defect from identification to resolution.

10. Risks and Mitigation

  • Potential Risks: Identify potential risks that could impact testing.
  • Mitigation Strategies: Provide strategies for mitigating these risks.

11. Approval and Sign-off

  • Review: Outline the process for reviewing and approving the test plan.
  • Sign-off: List the stakeholders who need to approve the test plan.

Example: Testing a Lead Conversion Process in Salesforce

Let’s say your Salesforce team has rolled out changes to the Lead Conversion process. Your goal is to validate that the entire flow works as expected when a Lead is converted into an Account, Contact, and Opportunity.

Using the Test Plan structure:

Purpose and Scope: Validate that the Lead Conversion process correctly creates related records without errors.

Features to be Tested:

  • Lead conversion button functionality.
  • Automatic creation of Account, Contact, and Opportunity records.
  • Field mapping between Lead and the related records.
  • Workflow rules and triggers firing during conversion.

Testing Approach:

  • Functional Testing: Validate that the process works step by step (e.g., required fields populate correctly).
  • Integration Testing: Confirm that records integrate with downstream systems like marketing automation tools.
  • Regression Testing: Ensure existing workflows are unaffected by this change.

Measurement Framework: To track and prove the success of your testing efforts, use the following metrics:

  • Defect detection rate: The number of bugs found and resolved during testing.
  • Test coverage percentage: The percentage of your Salesforce functionality covered by tests.
  • System performance metrics: Response times, uptime, and performance under load.
  • User satisfaction scores: Feedback from users on system reliability and performance.

Test Execution:

  • Entry Criteria: Development is complete, and the testing environment is ready.
  • Exit Criteria: All test cases pass with no critical defects, and results are logged.

Defect Management: Any bugs found, such as missing fields or broken triggers, will be logged in Jira or another defect tracking tool and assigned to developers for resolution.

For someone just starting, testing a simple process like Lead Conversion is a great way to practice writing and executing a test plan. Once mastered, you can confidently tackle more complex workflows, integrations, and customizations in Salesforce.

Conclusion

We've established that a solid test strategy is crucial for delivering high-quality software. Quality isn’t just the responsibility of testers—it's a mindset that everyone, from developers to product teams, must embrace from the start. By aligning early and integrating testing throughout the development cycle, you ensure that quality is baked into every phase of the project, not added as an afterthought.

Practical Advice for Testing Teams:

  • Start testing early in the development cycle
  • Develop a comprehensive test strategy
  • Balance manual and automated testing
  • Continuously train and upskill the testing team
  • Foster a culture of quality and collaboration

Now, as we shift focus to test orchestration with CI/CD, we’ll explore how continuous integration and automated testing can streamline your process and catch issues early, ensuring quality is maintained at every step. After all, in today’s fast-paced development world, a pipeline without tests is like a racecar without brakes—speed is great, but you’ll want to make sure you don’t crash!

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