Marketing Cloud still isn’t part of the Core Salesforce Platform. As a result, it lacks pivotal elements (like sandboxes and APIs) that fuel development on the other Salesforce Clouds.
Accenture set out to solve these problems by building a DevOps solution for Marketing Cloud. After their solution — SFMC DevTools — saved teams up to 80% on their rollouts, they wanted to share it with everyone in the industry.
Today, Accenture leverages Copado’s DevOps Platform across Marketing Cloud to help teams save time and money while they release Marketing Cloud changes with safety, visibility and control.