Customer Stories
8/13/24

Increasing Telecom Argentina’s Deployments From Yearly to Daily

by the Numbers
24,000+
Employees
21 M
Customers
$3.5 B
in Revenue (2023)
Leading
Telecom Provider
About the company

Telecom Argentina, a leading telecommunications company in Argentina, is known for providing top-notch entertainment and communication services. Serving over 20 million customers, the company is committed to delivering an exceptional customer experience through continuous innovation and digital transformation.

Table of contents

Telecom Argentina teamed up with Salesforce, IBM and Copado to overhaul their DevOps processes. With help from Salesforce consultants and Copado's automation tools, they cut deployment times from over 20 hours to just a few. This allowed them to deploy daily without impacting customers, reducing manual steps and improving team collaboration. The integration also helped them manage their 80 platforms more efficiently, boosting both customer experience and operational efficiency.

Results with Copado

10x Faster
10X Faster

Deployments from hours to just minutes

100% Uptime
9X Faster

During Deployments

80 Platforms

Seamlessly Managed

Fewer Errors

Early Detection and Rollbacks Minimized

The Challenge

Dropping Deployment Delays and Manual Processes

With Argentina’s fast-changing economy, Telecom has to adapt quickly, changing prices and offers constantly. However, with over 20 million customers, they were weathering some serious headaches with a super slow DevOps process. Deployments were taking over 20 hours. With nearly 80 platforms to manage, syncing everything up was a nightmare. Manual processes just added to the mess, making everything inconsistent and error-prone, causing downtime and minimized customer disruptions.

"They had to shape their offering to match the rate of change at the economic level," says Flavio Lopez, Program Executive, Salesforce. This unique challenge made their transformation journey even more impressive, as they quickly adapted to keep up with market demands and improve customer experience.

“We had to move away from manual steps to improve efficiency and reduce errors,” says Sofia Baggini, DevOps & Automation Manager at Telecom Argentina. To meet market demands and enhance customer experience, they needed to streamline their DevOps processes, reduce deployment times and ensure consistent system reliability.

The Solution

Streamlining DevOps with Copado

To address their deployment challenges, Telecom Argentina turned to Copado. By automating deployments, the company significantly reduced downtime and minimized customer disruptions.

Copado provided centralized version control, reducing merge conflicts and enhancing collaboration across their 80 platforms. This centralized management made development smoother and more consistent.

"Managing such a complex ecosystem of nearly 80 platforms was a huge task. Copado helped us achieve better synchronization and consistency," says Baggini.

The ongoing support from Copado was crucial for Telecom Argentina. Their training resources were top-notch, helping the team quickly master the platform. Regular, hands-on support ensured that any issues were swiftly resolved, paving the way for continuous improvements and seamless adaptation to new challenges. 

"When Copado experts and Salesforce experts were less relevant in those conversations, the Telecom DevOps team themselves detected what to improve because they were deploying more and more often," says Lopez. This consistent collaboration allowed for a virtuous cycle of improvement, vital for keeping up with Argentina’s dynamic economic conditions and rapid market changes.

The Outcome

Smooth Deployments Transform Telecom Argentina 

Telecom Argentina's operational overhaul with Copado slashed deployment times dramatically: what used to take over 20 hours, now just takes a few minutes. This massive cutback in time has erased numerous operational headaches and truly transformed how quickly the company can respond to market needs.

With Copado's help, gone are the days of merge conflicts. Centralized version control has made team efforts smoother and more synchronized, letting developers shift their focus from fixing problems to forging new solutions. Thanks to the rigorous automated testing and quality gates Copado provides, early error detection has become the norm, not the exception. This ensures each release is more stable and reliable than the last.

This shift to more efficient processes allows for nearly instantaneous updates with zero operational impact, greatly reducing the resources needed for each deployment. By freeing up time and energy previously spent on routine tasks, the team now channels their efforts into strategic projects that drive innovation and growth.

The Future

Scaling Innovation and Embracing AI

Telecom Argentina looks ahead, they're excited about the integration of AI-driven features to make processes smoother and manual work a thing of the past. Given the constant flux in market conditions and external pressures, the focus is squarely on evolving and improving.

"Every transformation program has challenges. You have to redefine your solution because the market changes, because of all the other external issues in our country. But the reality is now 18 million customers are using the solution," shares Safar.

The plan is clear: quicker, more reliable deployments that ensure seamless services and innovative solutions for millions. The introduction of Copado has been key, offering robust quality gates and automated testing to guarantee top-notch reliability and performance.

"We are working together, not only in Telecom Argentina but also in other projects as well, and we are together giving advice for new features, sharing our experience. So I think that IBM and Copado are the best partners for these kinds of solutions," Safar continues.

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