Customer Stories
8/2/24

TalkTalk Powers Up with 9X Faster Salesforce Deployments

by the Numbers
2003
Founded in Salford, UK
4 Million
Broadband Customers
3.5 Million
Fibre Customers
£1.5 Billion
Revenue (2022)
About the company

TalkTalk is a prominent brand in the UK telecom sector, offering broadband, TV, and phone services to both consumers and businesses. With over 4 million customers, TalkTalk is committed to delivering high-quality, cost-effective solutions. Known for its innovation and customer-centric approach, TalkTalk continues to expand its service offerings and enhance customer satisfaction across the UK.

Table of contents

Facing significant operational challenges, TalkTalk needed to overhaul its DevOps processes to keep pace with its ambitious goals in the UK telco market. With three main business units—Consumer, Wholesale, and Direct Business—TalkTalk's reliance on Salesforce was critical, yet the deployment tools and processes in place were not meeting the demands of the business.

Results with Copado

30% Increase
10X Faster

In Development Efficiency

9X Faster
9X Faster

Deployments

Major Decrease

In Manual Errors

Improved Quality

In Code

The Challenge

TalkTalk's Struggle with Time-Consuming, Manual Deployments

Bogged down by manual, error-prone deployments, TalkTalk faced significant challenges with their DevOps processes. Handling over 200 components manually for each release, deployment times were stretched to over nine hours. This labor-intensive process often led to errors and stressful, late-night fixes.

"It took hours to build. We’d have several attempts to get stuff into production because of the errors and the manual steps involved,” says Alex Atkinson, Salesforce Programme Manager at TalkTalk. 

Without a robust source control system, managing component versions was a major pain point. This often led to conflicts and rollbacks, complicating the deployment process and increasing the risk of integration issues. “Source control was almost non-existent. Any time we did changes, we were scrambling to fix forward if something went wrong. Confidence in our releases was quite low,” Atkinson adds.

TalkTalk additionally struggled to keep about 60 environments in sync, which led to frequent integration issues and delays. Constant intervention was needed to maintain alignment, all of which were manual and were neither efficient nor sustainable.

 “Deployment night wasn’t fun. We were working late hours, dealing with manual errors, and the overall confidence in our process was just not there,” mentions Paul Calf, TalkTalk’s Salesforce Environment and Release Lead.

The Solution

Unifying Deployments Through Automation

TalkTalk searched the DevOps market for a robust solution and found Copado to be the best fit. The decision was driven by Copado’s comprehensive capabilities that allow seamless deployment of both Salesforce and Salesforce Industries code in a unified process.

“It was a best-in-class, one-tool DevOps solution that helped us drive our automation and give us assurance that we were deploying the right thing and it was going to be easy,” says Alex.

One of the significant challenges TalkTalk faced was maintaining consistency across multiple environments. Copado’s automated back promotion feature ensured all environments remained aligned, thus improving overall development efficiency. “Copado's really allowed us to back promote our lower environments, so that they're aligned. It means that the developers, as they're building, are building on the latest version of the code, and that we're building correctly from the start,” Alex explained.

The introduction of Copado transformed TalkTalk’s deployment process, making it more efficient and reducing manual effort. This has significantly reduced the time spent on deployments and increased the team’s productivity.

The Outcome

Enhanced Efficiency and Reduced Deployment Times 

"One of the challenges we were able to fix with Copado is the ability to deploy both Salesforce Industries and Salesforce core code and changes in the same deployment," says Alex. "Previously, we had to deploy them separately, which was time-consuming and prone to errors. Copado's unified deployment process has significantly reduced these issues."

Copado’s automated back promotion feature ensures that TalkTalk’s development environments remain consistently aligned with production. This alignment has allowed developers to work on the latest code versions, reducing discrepancies and improving the overall development process.

“Copado has allowed us to have our environments aligned from start to finish, so when coding development starts, we know we're building it against the latest version of our code,” Alex explained. “This ensures that we're building correctly, from the start.”

By automating key processes, Copado has saved TalkTalk significant time. The deployment times have been drastically reduced, allowing the team to focus on more strategic tasks.

“Copado has allowed us to reduce the amount of manual steps we need for a deployment, it's helped us to automate as many steps as possible,” says Alex. “This has enabled us to deliver business value more efficiently and effectively.”

The implementation of Copado has also positively impacted team morale. The development and DevOps teams now have more confidence in their deployments and can focus on innovation rather than troubleshooting.

The Future

TalkTalk's Vision for Full Automation

TalkTalk aims to fully automate their deployment and testing processes, ensuring higher efficiency and reliability in their operations.  Expanding their fiber network is a key priority for TalkTalk, with the goal to deliver high-speed internet to more customers and improve overall service quality.

The team looks to utilize Copado at its foundation, to drive continuous improvement and innovation across their operations.TalkTalk plans to integrate AI into their processes and extend Copado’s usage across more applications and business units.

“We’re focused on what’s next within the DevOps space and leveraging it to enhance our testing capabilities,” Alex explains. “We want to automate as much as possible.”

3x Faster, Stress-Free Deployments After Quick & Easy Setup
Increasing Telecom Argentina’s Deployments From Yearly to Daily
TalkTalk Powers Up with 9X Faster Salesforce Deployments
Africa’s Largest Bank with 5x More Releases and 500 User Stories Monthly
3X More Frequent Releases & Fewer Bottlenecks for Germany’s Largest Vehicle Inspection Company
Teaming Up with Slalom to Deliver a Quick Implementation & Easy Deployments for Amica Insurance
Connecting T-Mobile to 4X Faster Salesforce Deployments
Guiding Genpact to 60% Fewer Deployment Failures
Helping Holcim EMEA Digital Center Deploy Salesforce Projects 2x Faster
Rapid-Fire Releases and Less Stress for Left Main REI
Steering Jaguar Land Rover to 16X Faster Releases & Happier Developers
800% Faster Salesforce Delivery for abrdn
Doubling Deployment Speed for Amica Insurance
Real-Time Releases & 50% Fewer Failures for Privia Health
Implementing Enterprise-Grade DevOps & Data Protection for a Leading US Retailer
10X Faster Regression Testing & Less Coding for a Titan of TV
5X Faster Salesforce Releases for SMA Solar
Cleaning Up Salesforce Development Across Hundreds of Countries for Kimberly-Clark Professional
Supercharging Salesforce Development & Testing for Unite Health Share Ministries
Transforming Financial Experiences with Salesforce-Native Automation for Q2
Saving Resources While Increasing Quality and Test Coverage
Bringing a Software Quality Mindset into the Organization
How Copado Helps Automate QA for the King of the Forest
Beverages Without Bugs: 3X Faster Releases for Pernod Ricard
How Optima Tax Relief is Delivering more Business Value with Copado
Ramping Up Digital Document Transformation for Conga
Copado Solves Every Deployment Challenge for Cybersecurity Leader F5
Test Automation in a Complex SAP Environment
Seamless User Story Deployments for Schneider Electric
Ramping Up DevOps Maturity & Pandemic Support for a NE U.S. State
Ramping Up Travel & Leisure's Salesforce Development with DevOps
Automating Taxation for the Finnish Tax Administration
Steering Vueling to 400% More Salesforce Releases
Weave - Unlocking 80% Faster Salesforce Releases
How Wiley Streamlines Developer Collaboration with Copado
Automating the Path to Higher Quality Systems
No limits to IT Efficiency
Bi-Weekly Salesforce Releases for MacMillan Learning
Unlocking Continuous Delivery + Daily Deployments for Linde
Helping KUKA Deploy Sprints in 2-6 Hours
Connecting T-Mobile to 75% Faster Deployments and Better Work-Life Balance
Engaging Consumers at the Speed of DevOps at Kimberly Clark
From Change Set Chaos to Admin-Friendly Automation
Spinning Up End-to-End SAP Testing for NXP in Just 20 Days
Helping Hologic Deploy Salesforce Changes in Just 15 Minutes
5X Faster Deployments & €250,000 EUR in Savings for a French Insurance Leader
139% ROI & 40X Faster Salesforce Releases for UK Property Firm
Cox Automotive Achieves 40 Releases Per Month to Accelerate Salesforce Delivery
Accelerating Salesforce Deployment Time from Weeks to Hours
Smooth Deployments + Refreshing Releases for Coca-Cola
150% Faster Salesforce Deployments for Fair Trade
360 Visibility and 300% More Salesforce Velocity for CDPHP
Unlocking 4x Deployments for AmerisourceBergen
Low-Code Test Automation for Propic, an AI-Powered Property Pioneer
How CaixaBank transforms customer experience with Salesforce
Boats and Bots: Brunswick’s OneASG + Copado Robotic Testing
Driving 2-Hour Sprint Deployments for BlueWave Solar
Helping Baptist Health Cut Release Time by 70%
Faster Development + Fewer Errors for Zen Internet
Saving 350 Hours for BMC Software in the First 2 Months After Implementation
Digitizing Public Health Across the District with Salesforce DevOps
6X More Frequent Deployments for Freshfields Bruckhaus Deringer
BCITO Achieves 16X Faster Salesforce Releases With Copado
Salesforce Innovation for a Pioneer of Pulp, Paper and Power
Powering Perfect Deployments at Enterprise Scale for Valmet
Unlocking 5x Faster Releases and 5x More Productivity for Standard Bank
Building a High-Voltage Salesforce DevOps Solution for Prysmian Group
F5’s Salesforce Deployments Go from Monthly to Minutes
Go back to resources
There is no previous posts
Go back to resources
There is no next posts

Are you ready to harness the power of AI DevOps?

Streamline, automate and deliver faster with Copado.

Resources

Level up your Salesforce DevOps skills with our resource library.

Upcoming Events & Webinars

Learn More

E-Books and Whitepapers

Learn More

Support and Documentation

Learn More

Demo Library

Learn More