Engaging Consumers at the Speed of DevOps at Kimberly Clark

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The Challenge

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Kimberly-Clark wanted to transform the way they managed interactions with retail customers — creating responsive, engaging experiences that delivered high levels of customer satisfaction. They chose Salesforce Sales Cloud and Service Cloud as their platforms.

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To realize this vision, they also needed to build an agile product team to create core capabilities on the platform and customize these capabilities for specific regional and global markets. Kimberly-Clark needed to implement best practice DevOps processes, allowing it to quickly and consistently deliver high-quality releases at scale.

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Searching For a Smarter Way to Backup Business Data

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Around the same time Kimberly-Clark was evaluating Salesforce and Copado, they were also discussing the need to ensure they had a proper backup and recovery solution. They stored PII data in Salesforce and needed to ensure compliance with federal regulations that come along with storing any type of sensitive data.

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Key Challenges

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The Solution

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After looking at multiple options and carrying out a proof of concept, Kimberly-Clark selected Copado. According to Kimberly-Clark, it was easily the most mature solution and supported their model of customizing core capabilities for regional markets.

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The company introduced Copado alongside Salesforce in its initial rollout to the retail sector, ensuring that it implemented DevOps best practices as part of its initial go-live. It has now introduced the Copado-powered Salesforce solution into 28 markets in Latin America, as well as EMEA, Israel, and North America.

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The Future

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For Kimberly-Clark, their current successes in its retail, trade, and professional customer segments are just the beginning. Using DevOps best practices is continuing to drive adoption across the entire organization.

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The retail development team is currently selling the benefits of Copado to other areas within the business. They are also leveraging advanced Copado capabilities — such as seeding sandboxes, monitoring and enforcing compliance rules for metadata changes with Copado Compliance Hub, and automating testing with Copado Robotic Testing — to strengthen the DevOps processes.